Why The Name "Inside Edge"?

As I have stated previously, starting Inside Edge Home Inspections Ltd. wasn't an impulsive decision but the result of years of meticulous planning. However, even the most thorough plans couldn't foresee the impact of the COVID-19 pandemic on our industry. Amidst the challenges, one crucial aspect I focused on was choosing the perfect company name—a decision that held more weight than paperwork, software setup, equipment procurement, and initial marketing strategies combined!

The Naming Challenge
Understanding the pitfalls faced by many unsuccessful home inspection companies, I delved into extensive research. Analyzing corporate records of Nova Scotia's home inspection firms unveiled a clear pattern—certain naming styles had short lifespans in the market. This pattern was also seen throughout Canada and the United States. Criteria emerged to avoid these pitfalls:

Simplicity and Universality: The name had to be easy to spell, comprehend, and possess broad appeal.
Distinctiveness: It couldn't resemble any existing North American home inspection (or related industry) company names.

The Selection Process
After rigorous brainstorming, I narrowed down numerous options to five potential names. Eliminating 'Top Shelf' and 'Power Play' was a conscious choice to steer clear of any misconception about our core focus—a home inspection company, not a hockey-related side endeavor. Narrowing it down to the final two names, I was poised to proceed until a setback—both names were already in use in Atlantic Canada.

The "Eureka" Moment
Frustration loomed as what should have been a straightforward decision turned into a labyrinth of challenges. The breakthrough came unexpectedly during a casual game of hockey. After an all-too-common stumble on the ice, the words "I should have used my inside edge!" slipped out, instantly resonating as the ideal name. It effortlessly met all criteria and received the official green light, marking the final piece of our launch puzzle.
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Bringing Inside Edge to Life
Within an hour of submitting my concept to the designer, our captivating logo was born. Its creation was swift and remarkably aligned with our vision. Proudly displaying it, the logo symbolizes our identity and dedication to delivering quality inspections with accurate and helpful information for our clients.

That's one fine looking logo if I may say so myself!

Selecting a name for our company was no easy feat—it required insight, perseverance, and an unexpected moment of clarity. Inside Edge isn't just a name; it's a testament to our commitment to delivering excellence in home inspections. We invite you to join us on this journey as we continue to uphold the values embedded in the name Inside Edge Home Inspections and see the difference a high quality, independent home inspection can provide.